7 tips to optimize your website so it can be more easily used and cited by AI services like ChatGPT and others.
Do you want AI services like ChatGPT to find, understand and cite your content more easily? By optimizing your website properly, you can increase your visibility and build trust – both with AI and your visitors.
Here are some concrete tips to get you started.
Create informative and clear content
Respond directly to common questions your customers have (FAQ format works great!) Use headings (H1, H2, H3) that reflect common search phrases and questions. Provide clear, concise and factual answers – AI prefers clearly structured information.
Use natural language - write like a human
Avoid over-optimized SEO jargon – AI wants natural, conversational text. Structure answers so that it can be easily lifted out as a direct quote or summary.
Have a strong information structure
Clear navigation, logical page structure and semantically correct HTML (e.g. <article>, <section>, <hub>) helps AI understand the page better. Internal linking is important – it shows what is connected.
Use schema markup (structure data)
Add schema.org markups for e.g. FAQ, products, reviews and contact information. This helps AI services understand the purpose and relevance of content faster.
Build authority and credibility
Publish unique content based on experience, expertise and sources. AI prefers to display information from sites with trust and expert status (this increases the chance of being cited). Feel free to add your name, title and any sources to articles or blog posts.
Make sure the site is fast, mobile-friendly and accessible
AI and search engines prefer accessible websites (ex: WCAG compliant). A fast and responsive site is also a ranking factor for traditional SEO.
Build pages around specific topics
By following our concrete tips, you can optimize your website to make it easier for AI to understand, use and highlight in responses. We’ll show you how to create clear, relevant, and credible content with the right structure and technology – from natural language to schema markup and topic-based pages.
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