When Vatten & Avloppscenter launched its webshop in a competitive market, it required more than just quality products and a strong business idea. SEO became the foundation for building long-term visibility, relevant traffic and scalable sales – without relying on paid advertising.
With structured and long-term SEO work, e-commerce has developed into an established digital sales channel with a clear business impact in 18 months.
At the launch of the Water & Sewerage Center’s webshop, both the products and the business concept were in place, but visibility was lacking. The initial challenge was to quickly build an organic presence, reach the right audience and create an e-commerce site that not only drove traffic, but also generated sales.
The starting point was:
The goal was to build a stable and scalable foundation for growth where SEO would become a central part of the sales strategy.
CoreIT developed the online store from scratch, laying a solid technical and structural foundation early on. After launch, work continued with a long-term and business-driven SEO focus, adapted for e-commerce and scalable growth.
Technical SEO adapted for growth
Based on the existing technical foundation, the shop was further developed to maximize visibility and performance:
Content that drives purchases
With insights from actual search behavior and buying motives, content was developed to support the entire buying journey:
Continuous conversion optimization
In parallel with the SEO work, CoreIT continued to develop the webshop with a focus on conversion:
After about 1.5 years of continuous SEO work, e-commerce has established itself as a strong and profitable digital sales channel.
With the right structure and content, we now clearly see how visitors actually become customers.
“Now we understand that it’s not about more traffic – it’s about the right traffic. With the right structure and content, we now clearly see how visitors actually become customers. SEO has become a central part of our long-term growth.”
Håkan Tällström, CEO, Water & Sewerage Center
By working methodically and long-term with SEO, the customer has built a webshop that continues to deliver business value over time. Instead of short-term campaigns, there is now a stable foundation where each new optimization strengthens both visibility, user experience and sales.
The result is a digital sales channel that grows organically – and sustainably
At the launch of the Water & Sewerage Center’s webshop, both the products and the business concept were in place, but visibility was lacking. The initial challenge was to quickly build an organic presence, reach the right audience and create an e-commerce site that not only drove traffic, but also generated sales.
The starting point was:
The goal was to build a stable and scalable foundation for growth where SEO would become a central part of the sales strategy.
When Vatten & Avloppscenter launched its webshop in a competitive market, it required more than just quality products and a strong business idea. SEO became the foundation for building long-term visibility, relevant traffic and scalable sales – without relying on paid advertising.
With structured and long-term SEO work, e-commerce has developed into an established digital sales channel with a clear business impact in 18 months.
At the launch of the Water & Sewerage Center’s webshop, both the products and the business concept were in place, but visibility was lacking. The initial challenge was to quickly build an organic presence, reach the right audience and create an e-commerce site that not only drove traffic, but also generated sales.
The starting point was:
The goal was to build a stable and scalable foundation for growth where SEO would become a central part of the sales strategy.
CoreIT developed the online store from scratch, laying a solid technical and structural foundation early on. After launch, work continued with a long-term and business-driven SEO focus, adapted for e-commerce and scalable growth.
Technical SEO adapted for growth
Based on the existing technical foundation, the shop was further developed to maximize visibility and performance:
Content that drives purchases
With insights from actual search behavior and buying motives, content was developed to support the entire buying journey:
Continuous conversion optimization
In parallel with the SEO work, CoreIT continued to develop the webshop with a focus on conversion:
After about 1.5 years of continuous SEO work, e-commerce has established itself as a strong and profitable digital sales channel.
With the right structure and content, we now clearly see how visitors actually become customers.
“Now we understand that it’s not about more traffic – it’s about the right traffic. With the right structure and content, we now clearly see how visitors actually become customers. SEO has become a central part of our long-term growth.”
Håkan Tällström, CEO, Water & Sewerage Center
By working methodically and long-term with SEO, the customer has built a webshop that continues to deliver business value over time. Instead of short-term campaigns, there is now a stable foundation where each new optimization strengthens both visibility, user experience and sales.
The result is a digital sales channel that grows organically – and sustainably
By working methodically and long-term with SEO, the customer has built a webshop that continues to deliver business value over time. Instead of short-term campaigns, there is now a stable foundation where each new optimization strengthens both visibility, user experience and sales.
